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Too, Inc. Names William E. May Executive Vice President - Chief Operating Officer NEW ALBANY, Ohio ¨ (BUSINESS WIRE) : Feb. 19, 2004 ¨ Michael Rayden, Chairman, President and CEO of Too, Inc. (NYSE:TOO), today announced the appointment of William E. May to the position of Executive Vice President – Chief Operating Officer of Too, Inc. Mr. May will be responsible for all of Too, Inc.’s Human Resources, Real Estate, Information Technology, Logistics, and Finance activities. Kent A. Kleeberger has relinquished his role as Chief Operating Officer for Too, but is retaining his position as Executive Vice President – Chief Financial Officer, Secretary and Treasurer, reporting to Mr. May. Mr. Kleeberger initiated the request for a reduced responsibility to allow more time for him to devote to pressing family issues. “ Kent has made a significant contribution to the success of the company since joining us in 1998. I am pleased that we were able to accommodate his request, while retaining him in a key position in the executive leadership of the company, and relations with the investment community, “ said Rayden. William May, 55, was president and chief executive officer of Wholesale for Fleming Companies, Inc. He joined Fleming from Gap, Inc., where he was vice president of Gap Global Distribution. He was also vice president of Gap’s Old Navy Distribution. Mr. May’s professional experience has been predominately in the wholesale food distribution business, including positions as executive vice president and chief operating officer, chief financial officer, senior vice president of operations, management information systems, corporate finance, marketing, and customer service. He has held leadership positions with Certified Grocers, Spartan Stores, Inc., and Nash Finch Company. Mr. Rayden commented, “Bill May’s diverse work history and business experience make him uniquely qualified for this position. His maturity and proven leadership skills will add both strategic insight and coordinated focus to the support areas of Too, Inc.” Mr. May earned a BBA in finance from the University of Wisconsin – Whitewater. Too, Inc. is a leading specialty retailer for young girls. At Limited Too, the company sells apparel, swimwear, sleepwear, underwear, footwear, lifestyle and personal care products for active, fashion-aware ‘tween (ages 7 to 14) girls. Limited Too currently operates 553 stores in 46 states and Puerto Rico, and publishes a catalog coinciding with key ‘tween shopping times throughout the year. Limited Too also conducts e-commerce on its Web site, http://www.limitedtoo.com . In January 2004, the company launched Justice, a new specialty retail concept for young girls, offering sportswear, related accessories and lifestyle items to value-conscious customers, predominantly in “off-the-mall” store locations. Copyright © 2004 Business Wire.
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