Posts Tagged ‘Fashion Retail History’

New Jersery Department Stores – Newark – Hahne & Company

Monday, January 10th, 2011

HAHNE & COMPANY

Downtown Newark 1905

Hahne and Company was founded in 1858 by Julius Hahne. The first store was a specialty store and later grew into an up-scale department store known for catering to the carriage trade and for friendly service.

In 1906 a new store was built on Broad Street in downtown Newark. The 441,000 square foot building had four floors plus a basement. An atrium in the center of the building allowed sunlight into all the floors to compensate for the lack of good electrical lighting.)

To the delight of the children, the basement had a merry-go-round. The Toy department was also located in the basement along with Housewares, Small Electrics, Sporting Goods, Luggage, Televisions, and the Budget Store.

The store had two restaurants. The Pine Room, a wood paneled fine dining area on the street level, was formal and until the late 1970’s had a dress code for patrons.  The Maple Room, located in the basement and offering counter service, appealed to downtown workers. It closed in the 1980’s when the basement selling floor was closed.

In 1929, the company opened the first suburban store in Montclair, New Jersey. Later, suburban stores were opened in Westfield, Livingston, Monmouth, Quaker Bridge, Woodbridge, and Rockaway.

Hahne and Company was a founding member of Associated Dry Goods when the company formed in 1916. Other founding members included: H.B. Clafin & Co (NYC), Lord & Taylor (NYC), Stewart & Co (Baltimore), Heneger’s (Buffalo), and J.N. Adam & Co. (Buffalo). This grouping of companies helped each division secure needed financing and also helped combine buying power.

What happened????     The company became too focused on its downtown store in Newark. As a result, when the Newark retail market declined in the 1960’s and 1970’s, the business did not stand out in the New Jersey market. A&S, Lord & Taylor, and Bloomingdale’s moved into the better suburban markets in New Jersey and left little room for Hahne’s. In 1986, the parent, Associated Dry Goods, was sold to The May Company Department Stores. The downtown store closed in 1987 and the corporate headquarters were moved to the newly acquired store in Paramus. Since there was not much difference between a Hahne’s store and the May Company’s Lord & Taylor division, the decision was made to close the Hahne’s stores and replace some with Lord & Taylor stores.

In the late 1970’s while working for A&S, I visited many of the Hahne’s stores. One of my colleagues from Bullock’s had also joined the company. I found the stores to be wonderful up-scale stores with excellent customer service. However, the stores were never full of customers and you could see the facilities were in need of new investment.

Hahne & Co – 1906

Hahne & Co – 1906

Hahne & Co. – 1907

50th Anniversary – 1908

Golden Jubilee/50th Anniversary – 1908

Hahne & Co – 1910

Hahne & Co – Inside Atrium – 1910

Hahne & Co. – Santa Greetings – 1906

NOTE: These postcards are part of the Plummer Collection. You will need permission from John Plummer at Plummer & Associates to reprint or copy any of these postcards.